The founder behind Draft Partners, and what keeps him busy away from advising agency owners.
Jonathan has over twenty-five years of experience in digital agencies, starting in the early days of the digital economy in 2000 and holding leadership roles at a number of Top 100 agencies.
In 2007 he founded the digital product agency Catch and bootstrapped it to multi-million revenue at a consistent 25%+ EBITDA margin, with offices in London, Madrid and New York. He sold it in a private equity backed (Waterland PE) deal to Sideshow Group (now GAIN) in 2021 and completed his earn-out in September 2022.
He founded Draft Partners in 2024 to help agency owners unlock the value in their business. He advises founders through the full sale process, from preparing the agency and building the value story to running the buyer process and negotiating terms. His buy-side network is central to that, giving clients direct access to acquirers.
Away from work, Jonathan is a rare mix of both supercar petrolhead and avid cyclist, with both passions combining a love of expensive carbon fibre.
LinkedIn
LeaderTorque is a motoring community for business leaders: founders, owners and senior leaders who share a love of cars. The car doesn't need to be expensive, just genuinely loved. Members come together at quarterly gatherings in memorable settings.
Jonathan co-founded LeaderTorque and Draft Partners is proud to sponsor it.
Visit LeaderTorque
Gruppo is a revenue forecasting and P&L tool for agencies. It counts each job in the months it is delivered, weights the pipeline by how likely each deal is to close, and feeds the result into a live P&L against budget, empowering leadership teams to make better decisions more quickly.
Jonathan founded Gruppo as a complementary product to support Draft Partners' advisory work. It's used by a number of creative and technology services businesses.
Visit GruppoFor a confidential introductory call to discuss growing, selling, or acquiring an agency and to answer any questions you may have, please get in touch.