Ready to Sell?
We help prepare agency owners to go to market, secure conversations with potential buyers, and maximise value seeing the deal through to completion, working with our legal and accountancy partners.
We understand that selling is a hugely emotive process, no one knows this more than us as we've founded, grown and successfully sold our own agencies.
Our approach to realising value
Below is a high-level overview of the activities you can expect when selling your agency, broken down by phase. Specific details vary depending on the type of deal.
Preparation
You’re personally ready, but is your agency?
Firstly we work with you to prepare your agency to be sold, ensuring it’s positioned in the most enticing way, enabling you to achieve maximum value from the process.
- Ensure the business is maximised in terms of being an attractive proposition to potential buyers enabling the best possible value
- Detailed review of financial information and key metrics to provide confidence in the valuation
- Preparation of the IM (Information Memorandum) to present the business in the most attractive way for acquirers to understand the opportunity
- Collaborate on a shortlist of potential acquirers for whom acquiring the agency would be most attractive, e.g. skills, staff, location, clients
- Setup a virtual data room as the single point of truth for all key transaction documentation
Reaching Out
This is the start of contact with potential buyers.
We share a confidential overview of your business with suitable potential buyers, and you’ll have the opportunity to engage in conversations with the senior teams, all working toward receiving indicative offers for review.
- Reach out and connect with potential acquirers, presenting key teaser information, anonymised where necessary after relevant NDAs signed
- Coordinate meetings with potential acquirers, and support the agency through providing further requested information
- Co-host and support the agency through multiple chemistry meetings with potential acquirers
- Collate and present indicative offers, collaborate on selecting a preferred acquirer based on analysis and discussion on each offer
Due Diligence
Due Diligence is a notoriously intense period of time, we're here to support you through it.
The selected buyer fully interrogates every aspect of your business using their legal, financial, technical and operational experts. We'll help navigate the myriad of meetings, document requests and negotiations on final sale terms prior to closing.
- Oversee the intense due diligence phase, working with our legal and accountancy specialist advisors, or your own preferred team
- Oversee the compiling of all documentation and records by the seller and provide them to the buyer via the Virtual Data Room
- Manage the entire process, ensuring all parties’ questions are answers satisfactorily, coordinating calls and co-hosting meetings
- Working with legal advisors to ensure maximum value from the sale through negotiating terms of the sale/SPA including deferred consideration mechanism
- Successful closure of the deal
Post-completion
Finalising the deal.
Work may need to be done finalising the purchase price after the completion of due diligence and agreement on the deal terms through finalising completion accounts, along with the planning of when any deferred consideration payments will be received.
- Announcement of deal completion, coordinating a press release
- Work with accountants to finalise completion accounts as required
- Plan for future payments and implementation of your "earn-out"
What clients say
Tiny Studios
His expertise was instrumental in navigating the negotiation process and the many complexities that come with a deal.
He brought a huge amount of insight and experience to the table - from structuring terms to steering due diligence - and ensured I was approaching each stage in the most informed and strategic way possible, while staying true to my values and securing the best outcome for the team and company.
Pixated
Working with Jonathan was genuinely eye-opening. He’s actually built and grown an agency himself, which makes such a difference compared to a lot of the pretenders out there! He helped me get real clarity around pricing, positioning, and sales - especially charging properly for the right kind of work. It’s made a huge impact on both confidence and results.
I’d highly recommend Jonathan to any digital agency owner.
Request a call
For a confidential introductory call to discuss growing, selling, or acquiring an agency and to answer any questions you may have, please get in touch.